ProVox: Concept, Packaging, and Product Usage Validation
This service is designed to mitigate market failure risk by gathering structured feedback directly from your target consumers
Research Solution That Serves as a Crucial Validation Stage Before a New Product Launch or a Product Renovation
ProVox™ is the research solution that serves as a crucial validation stage before a new product launch or a product renovation. This service is designed to mitigate market failure risk by gathering structured feedback directly from your target consumers. From testing concept appeal and standout packaging design to evaluating the real user experience, ProVox™ helps you refine your product before a full-scale investment is made.
ProductConcept
Concept Appeal & Clarity Testing
PackScan
Packaging Visibility & Impact Testing
UsageTrack
Real-World Usage Experience Testing
ProductConcept - Concept Appeal & Clarity Testing
The First Litmus Test for a New Product Idea
ProductConcept is the first litmus test for a new product idea. Before you invest significant resources in development, this module evaluates how your target consumers respond to the core of your proposed concept. We measure key dimensions including the concept's relevance to their needs, its degree of uniqueness compared to existing solutions, the clarity of its core message, and the overall appeal of the idea.
By validating at this early stage, your company can avoid wasting time and budget developing a product that the market may find uninteresting or difficult to understand. This phase ensures that your product's foundation, its idea, is strong, compelling, and has the potential for success from the very beginning.
PackScan - Packaging Visibility & Impact Testing
Simulation of the “First Moment of Truth” That Happens on the Retail Shelf
PackScan is a simulation of the "first moment of truth" that happens on the retail shelf. Using methods such as a mockup shelf, this module objectively tests how well a packaging design can stand out amidst a sea of competitor products. We measure its ability to capture visual attention, the readability of key information in a short time, and the impression it creates for the brand.
An excellent product can fail if its packaging is invisible. PackScan provides data-driven evidence to help you select the most effective design, one with strong color contrast, clear branding, and the power to motivate a purchase. This ensures your packaging serves not just as a container, but as an active sales tool working hard for you at the point of sale.
UsageTrack - Real-World Usage Experience Testing
The Reality Check Phase Where Consumers Directly Interact With and Use Your Physical Product
UsageTrack is the reality check phase where consumers directly interact with and use your physical product. Through methods like the In-Home Usage Test (IHUT), we gather authentic feedback on the entire product experience, from the ease of opening the package and first use impressions, to their opinions after trying the product over a specific period.
This module often uncovers practical insights that can only be found through real-world application. Examples include issues with a resealable feature, misperceptions of portion size, or a product taste and texture that differs from expectations. This in-depth feedback allows you to make final product refinements, ensuring the product you ultimately launch is market-tested and ready to satisfy (or even exceed) consumer expectations.