Case Studies & Insights
Discover how we've helped businesses unlock growth opportunities through actionable market research and consumer insights.
Success Stories
E-commerce Growth Strategy for Major Retailer
Leading Indonesian E-commerce Platform
Challenge:
Understanding consumer behavior shift during pandemic and optimizing product categories
Solution:
Comprehensive consumer journey mapping and category performance analysis across 34 provinces by Fieldwork Indonesia
Key Results:
- 35% increase in conversion rates
- 28% improvement in customer retention
- Identified 3 new high-potential product categories
Brand Positioning for International FMCG Entry
Global Consumer Goods Company
Challenge:
Entering Indonesian market with culturally appropriate brand positioning
Solution:
Multi-regional consumer perception study and competitive landscape analysis by Fieldwork Indonesia
Key Results:
- Successful market entry in 12 cities
- 22% market share within first year
- Brand awareness reached 45% in target demographics
Digital Banking Customer Experience Study
Major Indonesian Bank
Challenge:
Improving digital banking adoption among traditional banking customers
Solution:
User experience research and digital behavior analysis across age groups by Fieldwork Indonesia
Key Results:
- 40% increase in mobile app usage
- Reduced customer service calls by 30%
- Improved customer satisfaction score by 25%
Food & Beverage Market Expansion Analysis
Regional F&B Chain
Challenge:
Identifying optimal locations for expansion across Java and Sumatra
Solution:
Location intelligence study combining demographic data with consumer preferences by Fieldwork Indonesia
Key Results:
- Opened 15 new locations with 95% success rate
- Revenue increased by 60% year-over-year
- Reduced market entry risks by 45%
Latest Market Insights
Ready to Create Your Success Story?
Let us help you unlock similar growth opportunities with our proven research methodologies and deep Indonesian market expertise.