DeepPulse™: In-Depth Brand Health & Equity Analysis
This service provides a holistic understanding of how your brand is perceived both rationally and emotionally by consumers, while directly benchmarking its strength against competitors.
Advanced research solution engineered to dissect your brand's DNA
DeepPulse™ is an advanced research solution engineered to dissect your brand's DNA. While BuzzTrac™ measures campaign effectiveness, DeepPulse™ goes deeper to fundamentally measure your brand's health, image, and emotional strength. This service provides a holistic understanding of how your brand is perceived both rationally and emotionally by consumers, while directly benchmarking its strength against competitors. DeepPulse™ is ideal for use before and after major campaigns, during a rebranding process, or to guide long-term brand building strategy.
DeepAudit
Brand Strength and Health Audit
DeepEmotion
Emotional Association Mapping
DeepCompare
Competitive Benchmarking Analysis
DeepAudit - Brand Strength and Health Audit
A "General Check-Up" for Your Brand's Health
DeepAudit functions as a "general check-up" for your brand's health, evaluating the fundamental pillars that sustain its strength. We employ a structured framework to measure key metrics such as Top of Mind Awareness, brand image, perceived uniqueness, and the credibility of your brand's promise (Reason to Believe / RTB). This analysis provides a rational and quantifiable diagnosis of your brand's foundation in the market.
Through DeepAudit, we can identify crucial strategic disconnects. For example, a brand might command high awareness yet suffer from low perceived uniqueness, failing to stand out from its competitors. Alternatively, the claims made in advertising may not be deemed credible by the market, thus failing to build trust. These insights allow you to execute targeted interventions, whether it's sharpening your brand's differentiation, reinforcing its value proposition, or building more solid proof points to make your brand truly distinct.
DeepEmotion - Emotional Association Mapping
Decode a Brand's Emotional Landscape
DeepEmotion is specifically designed to decode a brand's emotional landscape, moving beyond what consumers think to uncover what they feel. This service measures abstract yet highly influential attributes such as "trustworthy," "innovative," or "relatable". We then visualize the results in an emotional territory map, which clearly positions your brand within an emotional space, both independently and among your competitors.
By mapping this emotional dimension, you can discover your brand's true emotional identity in the eyes of consumers. Perhaps your brand is admired for its innovation but lacks a human touch, or it is highly trusted but not considered exciting. This analysis provides a clear guide for your brand's storytelling strategy, helping you craft narratives that forge a deeper, more personal connection with consumers and build lasting, loyal emotional equity.
DeepCompare – Competitive Benchmarking Analysis
Head-to-Head Benchmark of Your Brand's Performance Against Key Competitors
DeepCompare is the competitive intelligence component of the DeepPulse™ suite. This sub-product provides a head-to-head benchmark of your brand's performance against key competitors on both the rational attributes (from DeepAudit) and emotional traits (from DeepEmotion). DeepCompare delivers a clear, unfiltered view of your brand's relative standing in the market.
This comparative analysis is essential for tracking shifts in brand equity over time, especially following strategic initiatives like a major campaign launch or a rebranding process. DeepCompare answers critical questions such as, "Did our last campaign successfully position us as more innovative than our main rival?" or "Where are we most emotionally vulnerable to our competitors' strengths?" The insights from this analysis enable precise, strategic adjustments to fortify your brand's position while capitalizing on competitor weaknesses.