LapakTrac: Retail Execution & Visibility Audit
This service is designed to track and audit the execution of your product strategy on the ground with accuracy and structure.
Research Solution That Gives You Full Visibility on the Retail Battlefield, the Store Shelf
LapakTrac™ is the research solution that gives you full visibility on the retail battlefield, the store shelf. This service is designed to track and audit the execution of your product strategy on the ground with accuracy and structure. From product availability and on shelf placement to price and promotion compliance and competitor activities, LapakTrac™ delivers factual data from diverse channels, covering both modern trade (supermarkets, minimarkets) and traditional trade (local kiosks, general stores).
LapakShelf & LapakDisplay
Product Availability & On-Shelf Display
LapakHarga
Pricing & Promo Compliance Audit
LapakKompetitor
On the Ground Competitive Audit
LapakShelf & LapakDisplay - Product Availability & On-Shelf Display
Two Synergistic Components That Ensure Your Product Is Not Only Present but Also Visually Prominent
LapakShelf and LapakDisplay are two synergistic components that ensure your product is not only present but also visually prominent. LapakShelf systematically checks the availability of each of your SKUs (Stock Keeping Units) on the shelf, identifying critical issues like Out of Stock (OOS) and mapping your product’s position, whether it's strategically placed at eye-level or hidden from view. Meanwhile, LapakDisplay audits the installation and effectiveness of your Point of Sale Materials (POSM), such as shelf talkers, banners, or wobblers.
This combined audit answers two of the most fundamental questions in trade marketing: "Is my product available to be purchased?" and "Is my product visually appealing to shoppers?" We provide structured data, complete with visual evidence (photos), on your brand's shelf share and visual presence. This information enables sales and trade marketing teams to rapidly address stockout issues or poorly placed POSM, thereby maximizing impulse purchase opportunities.
LapakHarga - Pricing & Promo Compliance Audit
Module Dedicated to Maintaining the Integrity of Your Pricing and Promotions at the Retail Level
LapakHarga is the module dedicated to maintaining the integrity of your pricing and promotions at the retail level. It systematically verifies the compliance of in-store selling prices against the Recommended Retail Price (RRP) and ensures that active promotional programs are being executed according to plan, both in their mechanics and duration.
Price inconsistencies can damage a brand's value perception and diminish the effectiveness of marketing investments. Especially in traditional trade channels where pricing can vary, data from LapakHarga is crucial. This module provides clear evidence to act on price anomalies or promo execution failures, ensuring that consumers receive the correct offer and that your marketing investments are not wasted.
LapakKompetitor - On the Ground Competitive Audit
Functions as Your Eyes and Ears on the Ground, Providing Relevant and Timely Competitive Intelligence
LapakKompetitor functions as your eyes and ears on the ground, providing relevant and timely competitive intelligence. This module specifically captures data on the product presence, promotional mechanics, pricing strategies, and product placement of competing brands within the same stores where your products are audited.
In the fast-paced retail environment, the ability to react to competitor strategies is key to winning. LapakKompetitor provides the insights you need to understand their tactics, such as aggressive bundling offers or the capture of premium shelf space. With this data, your team can formulate counter-strategies, adapt trade marketing plans, and maintain a competitive edge right at the point where the vast majority of purchase decisions are made.