Qualitative
In Salon Experience (ISE)
Live group interviews in an outdoor area in the neighborhood where the respondent lives (resident), to evaluate the respondent's experience in carrying out certain habits every day at home (for example, washing clothes or dishes by hand with certain brands of soap)
Mystery Shopping
Where the interviewer acts as a carried out by shoppers who secretly come to the target location to evaluate or obtain the required data, both in terms of pricing and service of a shop
Forum Group Discussion (FGD)
Conducting interviews with respondents led by a moderator. Minimum 2 respondents to 10 respondents per discussion group
Home Visit
Where respondents are recruited and interviewed by interviewers in their home. The field team give the product to test by respondents itself. And interviewed by moderator in their home
In-Dept Interview (IDI)
Conducting interviews one by one led by a moderator
Quantitative
Random CASI/CAPI Survey
Face to face interviews using tablets where respondents fill out the survey themselves using a device (CASI) or assisted by interviewer (CAPI)
CATI (Computer Assisted Telephone Interviewing)
One survey method where respondents are recruited and interviewed by surveyors via telephone (phone survey)
Product Testing (CLT)
Centra Location Test, where respondents are recruited and interviewed by interviewers in one location/place to test the product
Product Testing (HUT)
Home Use Test, where respondents are recruited and interviewed by interviewers in their home. The field team give the product to test by respondents itself
Audit Retail
Visiting retail (stores) and photographing the existence of the target product and competitors, visiting or selecting the product, checking and comparing prices, photographing the placement of the product on the sales shelf
