RESEARCH SERVICES
Qualitative
Focus Group Discussions ( FGD )
Focus Group Discussions ( FGD )
FGD adalah diskusi terfokus dari suatu group untuk membahas suatu masalah tertentu, dalam suasana informal dan santai. ... Dengan demikian, FGD berarti suatu proses pengumpulan data dan informasi yang sistematis mengenai suatu permasalahan tertentu yang sangat spesifik melalui diskusi kelompok
In-depth interview (IDI)
In-depth interview (IDI)
In-depth interview (IDI) is a cornerstone of qualitative research, and the original classic setting for market research of all types: detailed interviews, usually with one respondent.
RESEARCH SERVICES
Quantitative
Face to Face
Face to Face
Face-to-face interviews are usually performed through 2 popular survey styles based on how the interviewers approach the respondents: Door to Door or Intercept.
- Door-to-door Interviews
- Mall Intercepts
- Central Location Test (CLT)
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Telephone interview
Telephone interview
Telephone interview is a data collection method when the interviewer communicates with the respondent on the telephone in accordance with the prepared questionnaire. Usually, standardised questionnaires with closed-ended questions are recommended for this kind of questioning. Consequently, telephone interview is short and focused on a collection of concentrated information. Therefore, by choosing telephone surveys Customer gets prompt answers to the questions of their interest, as telephone interviews are carried out in a 3 - 14 days' period.
Telephone interview is a quantitative research tool practised in public opinion, customer or other target group surveys.
